A client has a set campaign budget that they want to spend in order to maximize lead acquisitions. They're not concerned with a cost-per-action or ROI targets at this time. Which Smart bidding strategy is aligned to these goals?
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Correct answer: Maximize conversions.
Why this is the answer
This goal aligns with Maximize conversions because it is designed to get the highest possible number of conversions while spending the campaign budget. It is the right fit when the priority is lead volume rather than a specific target CPA or target ROAS. Google Ads also classifies it as a Smart Bidding strategy that uses auction-time bidding to optimize bids for each auction. That makes it appropriate when the budget is fixed and the focus is on maximizing acquisitions
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