A client has been running a Pinterest Traffic campaign for the past 10 days. The client is using a Pinterest Performance+ daily budget, which is set at a spend of $200 per day, but the campaign has already spent $2,500, and the client is concerned that the budget is being spent too quickly. What is the best approach to advise the client regarding campaign pacing to ensure the budget is used effectively throughout the campaign?

The correct approach is to adjust pacing settings to use a set daily budget. Pinterest Performance+ campaigns with a daily budget are designed to optimize for performance, and the system may spend up to 20% more than the daily budget on any given day if it identifies opportunities for better results. However, it will not exceed the average daily budget over the campaign's lifetime. If the client wants consistent daily spend without fluctuations, a set daily budget ensures the budget is distributed evenly. Increasing the daily budget would exacerbate the overspending issue. Pausing the campaign and extending its duration doesn't address the pacing problem directly and could delay results. Reducing the budget and shortening the duration would limit reach and potentially hinder performance.