A client in the travel industry has cost per click (CPC) goals and wants to use direct links to drive traffic to its website. Which campaign objective should the media planner recommend?

The Consideration objective is designed to drive traffic and engagement, making it ideal for clients with CPC goals who want to direct users to their website. This objective optimizes for clicks and landing page visits, aligning directly with the client's need to drive traffic. Conversions would be more appropriate if the client's primary goal was to optimize for specific actions on their website, like bookings or sign-ups, rather than just clicks. Awareness focuses on maximizing reach and impressions, which doesn't directly address CPC goals or website traffic. Catalog sales is used for dynamic retargeting and promoting products from a catalog, which isn't the primary goal here.