A client in the travel industry wants to create five-minute video ads to drive conversion and collect customer information to email updates on future sales. It also wants these ads to appear in the home feed. Which ad format should the media planner recommend?
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Correct answer: Lead ads.
Why this is the answer
Lead ads are the correct choice because they are specifically designed to collect customer information directly within Pinterest, which aligns with the client's goal of gathering email addresses for future sales updates. They also support video content and appear in the home feed, fulfilling all client requirements. Quiz ads are for engagement and data collection but aren't optimized for direct lead generation in the same way. Travel catalogs are for showcasing products and driving traffic to a website, not primarily for collecting leads. Max-width video is an ad format, but it doesn't inherently include a lead capture mechanism.
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