A client is interested in a catalog sales campaign using its product catalog, with the goal to drive performance. It wants to drive traffic and increase sales.Which KPIs can the media planner use to track success?

When a client runs a Catalog Sales campaign with the dual goals of driving traffic and increasing sales, the KPIs must reflect both the "efficiency of the visit" and the "profitability of the outcome." CTR (Click-Through Rate) for Traffic: CTR is the primary indicator of how effective your product Pins are at driving traffic. In a catalog campaign, a high CTR suggests that the product images and titles are relevant to the audience, successfully moving them from Pinterest to the product page. ROAS (Return on Ad Spend) for Performance: Since the ultimate goal is to "increase sales," ROAS is the gold standard metric. It measures the gross revenue generated for every dollar spent on advertising. Unlike "Total Purchases," ROAS accounts for the actual value of those sales relative to the cost of the campaign, making it the most accurate measure of business health and performance.