A client is interested in implementing a comprehensive audience targeting strategy using Amazon DSP but is unsure about the available data sources. Which of the following accurately represents the complete set of audience targeting capabilities available through Amazon DSP?
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Correct answer: A combination of Amazon's modeled audiences, the advertiser's own first-party data through Amazon Marketing Cloud (AMC), and third-party audience data.
Why this is the answer
Amazon DSP supports audience targeting across Amazon audience signals, advertiser-owned inputs, and third-party audience data. Amazon modeled audiences use Amazon first-party shopping, browsing, and streaming signals to help reach relevant groups. Amazon Marketing Cloud (AMC) can be used to build audiences from advertiser first-party signals in a privacy-safe environment. Third-party audiences add another source of external audience data for broader targeting strategy.
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