A client is launching a remedy product for cold and flu season on Pinterest. It wants to review last year’s campaign results, analyze its seasonal cool and flu audience, and measure past ROI.Which Pinterest tools should a media planner use to find this information?

Custom ad reports are the most suitable tool because they allow a media planner to analyze past campaign performance, including ROI, by providing detailed metrics on ad spend, impressions, clicks, conversions, and more. This data is crucial for understanding the effectiveness of previous campaigns and informing future strategies for seasonal products. Pinterest Trends tool helps identify popular search terms and topics, which is useful for content strategy but doesn't provide past campaign performance data. Organic Pin performance focuses on unpaid content, not paid advertising results. Pinterest Predicts highlights upcoming trends and is forward-looking, not backward-looking at past campaign ROI.