A client is running a 15-second video but notices that most users are dropping off at the 7-second mark. Which metric should they analyze to confirm exactly how many users reached the halfway point?
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Correct answer: Video Midpoints.
Why this is the answer
Video Midpoints measure how many video impressions reached the 50% playback point. For a 15-second video, that midpoint occurs around 7.5 seconds. This metric directly confirms how many users reached the halfway mark before dropping off. Campaign Manager 360 video quartile metrics are designed to evaluate playback progression at defined milestones.
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