A client's Pinterest campaign shows high click-through-rates (CTR) but poor conversion performance after two weeks. After investigating the results, the media planner realizes that the users are not converting despite showing engagement with its Pins.Which options should the media planner select to optimize toward a higher conversion rate?
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Correct answer: Use audience re targeting., Implement Pinterest shopping ads..
Why this is the answer
When a campaign has a high CTR but poor conversion performance, it indicates that your creative is successfully capturing interest, but users aren't ready to purchase during their initial discovery phase. In this scenario, Audience Retargeting is the most effective optimization strategy.
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