A client wants to maximize reach for an upcoming seasonal promotion, planning to run two ads for one month with an average daily spend of $3,000. What should the media planner recommend as the optimal campaign set up?

To maximize reach for a high-budget seasonal promotion ($90,000+ over the month), the most efficient setup leverages Pinterest's AI-driven automation suite, known as Performance+. Awareness Objective: Since the client's goal is to "maximize reach," the Awareness objective is the correct foundation, as it optimizes for impressions and broad visibility. Pinterest Performance+ Daily Budget: Using a Performance+ (automated) budget allows the system to shift spend dynamically between the two ads based on real-time performance. This prevents the budget from being "stuck" on a higher-cost ad and ensures the most efficient use of the $3,000 daily spend. Pinterest Performance+ Targeting: Performance+ targeting uses Pinterest’s machine learning to find people likely to be interested in the seasonal promotion by analyzing signals beyond just basic keywords. This typically results in a lower CPM (Cost Per Mille) and a higher unique reach compared to manual targeting. Pinterest Performance+ Bidding: Automated bidding adjusts your bid in real-time for every auction. This is critical for high-spend campaigns because it ensures you win enough auctions to spend your full budget while keeping your costs as low as possible to maximize total impressions.