A client would like to better understand how Campaign Manager 360 works. What's the correct order of steps that you'd use to describe Campaign Manager 360's process?
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Correct answer: 1. People visit the website with ad space. 2. Campaign Manager 360 selects an ad to use the space. 3. Using audience and contextual signals, Campaign Manager 360 supplies a creative option. 4. The ad serves and sends performance information to Campaign Manager 360..
Why this is the answer
The correct order begins with a user visiting a website that has available ad space. This triggers an ad request. Campaign Manager 360 then selects the appropriate ad to fill that space, considering various targeting criteria. Next, based on audience and contextual signals, CM360 determines which specific creative variation of the selected ad is most relevant to serve. Finally, the ad is displayed to the user, and its performance data (impressions, clicks, etc.) is recorded and sent back to Campaign Manager 360 for reporting and optimization. The other options present illogical sequences, such as serving an ad before it's selected or supplying a creative before an ad space is even requested.