A clothing store owner who wants to drive awareness to a new product line that's being launched has created a Google Video campaign with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy. What bidding strategy should they employ to achieve this marketing objective?

Target CPM is designed for impression-based delivery, which aligns with an awareness objective. It helps Google Ads optimize toward showing the video ad to as many relevant users as possible within the selected bid. This is appropriate when the main success signal is exposure rather than clicks, views, or conversions. For a new product launch, impression-focused bidding supports broad visibility across eligible video inventory.