A clothing store owner who wants to drive awareness to a new product line that's being launched has created a Google Video campaign with no marketing goals elected.The owner wants to get as many impressions as possible from their bidding strategy.What bidding strategy should they employ to achieve this marketing objective?
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Correct answer: TargetCPM.
Why this is the answer
To get as many impressions as possible from their bidding strategy and drive awareness,the clothing store owner should employ the"TargetCPM"(Cost Per Thousand Impressions)bidding strategy.This strategy focuses on optimizing for impressions and is well-suited for campaigns aimed at increasing brand visibility and awareness.
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