A coffee brand wants to build an audience of customers who viewed their brand store page on Amazon at least three times in the past 30 days but haven't made a purchase. Which audience creation method should they use?

Rule-based audiences are used when audience membership must follow defined behavioral conditions in Amazon Marketing Cloud . Page-view frequency, lookback window, and purchase exclusion are criteria that can be expressed through audience rules. This method supports direct activation from observed AMC signals rather than finding similar users from a seed. It is the appropriate approach for building a precise audience based on known engagement and conversion behavior.