A company aims to increase its footprint within a specific industry. Which strategic goal should they align their bid strategy toward?

To increase market share, a company needs to prioritize gaining customers, even if it means a lower immediate profit margin. Bidding to value or volume with a break-even CPA (Cost Per Acquisition) or ROAS (Return On Ad Spend) allows them to acquire as many customers as possible without losing money on each conversion. This strategy focuses on growth and expanding their presence. Profit-focused strategies, while important, would prioritize higher margins over broader reach, which isn't the primary goal when aiming for market share expansion. Leads is a conversion type, not a strategic goal for market share. Revenue is a component of profit and market share, but simply bidding to revenue values doesn't inherently prioritize the volume needed for market share growth.