A company in the video game industry has designed a new steering wheel that's ideal for fans of racing games. They want to create awareness for this new device via Google Ads and have learned that Affinity Audiences could help them with their marketing goal. How can Affinity Audiences help this company to reach potential customers?

Google Ads uses Affinity segments to reach people based on a broad picture of their lifestyles, passions, and habits. This makes them suitable for awareness because they help a brand connect with users who have strong long-term interests related to a category. For a racing game accessory, that means reaching people whose behavior signals ongoing enthusiasm rather than immediate purchase intent. This audience type is designed to expand visibility among relevant interest-based groups across the Google Display Network