A company is building a software system. After it enters production, the team wants to collect usage data to measure delivered value. Which evaluation practice will yield accurate usage data?

Building functionality directly into the software to collect operational usage data provides the most accurate and objective measure of delivered value. This method captures actual user interactions and system performance metrics, offering a quantitative understanding of how features are used, their frequency, and their impact. This data is real-time and unbiased. Including a feedback form or surveying users relies on subjective self-reporting, which can be incomplete, biased, or inconsistent with actual usage. Interviewing a sample of users also provides qualitative, subjective data from a limited group, which may not represent the entire user base or actual usage patterns accurately.