A company specializing in building skateparks is launching a campaign, and many of their customers are local government leaders. These prospective customers often reach out initially via email. Which campaign objective should be used for this company?

The right fit is Leads because the primary business outcome is getting prospective customers to contact the company rather than simply visit the website. Google Ads uses this objective for customer actions such as inquiries and contact submissions, which aligns with email outreach from local government buyers. It helps shape campaign setup around lead-generation outcomes instead of visibility or consideration goals. That makes it the most relevant objective for a service business seeking direct responses from potential clients