A company that installs swimming pools is about to launch a campaign geared toward prospective government customers that typically reach out by email. Which of these campaign objectives will meet their needs?

Leads is the correct campaign objective when the main business outcome is getting prospective customers to contact the company. Google Ads defines campaign objectives as the primary result the campaign should achieve and uses that choice to guide recommended settings and features. For a business that expects initial outreach by email, the goal is a contact-based conversion rather than visibility or simple site visits. That makes Leads the objective that best aligns campaign setup with inquiry generation. Google Help+3Google Help+3Google Help+3