A company wants to drive ongoing audience engagement and improve their SEO over time. Which content format is best suited for this?

This format supports ongoing engagement because it can be updated regularly with educational, timely, and audience-focused content. In Amazon Ads terminology, search engine optimization (SEO) helps improve discoverability when content aligns with audience questions and search intent. Fresh content can address new topics, common concerns, and changing customer needs over time. It also supports consideration by giving users more reasons to return and explore related brand information.