A company wants to increase participation in their rewards program. Which feature of Ads Planner would be most beneficial for understanding and engaging their existing audience?
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Correct answer: Use audience signals to dive deeper into their audience's preferences.
Why this is the answer
Ads Planner can support loyalty-focused planning by using audience signals to better understand existing customer interests and behaviors. A rewards program depends on knowing what motivates current customers to engage again. Audience preference insights help shape messaging, creative direction, and channel choices for continued participation. This makes the planning approach more relevant than starting with placement mix or broad journey goals.
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