A company with a 90-day sales cycle is starving its AI of data. What instruction should be given to make sure the bidder has enough data to optimize daily?

For a company with a 90-day sales cycle, waiting for a final contract signature means the AI bidder would receive conversion data too infrequently (every 90 days) to optimize effectively on a daily basis. Defining a proxy goal, like a qualified lead, and assigning it a value provides the AI with more frequent, actionable conversion signals. This allows the bidder to learn and optimize daily based on these earlier indicators of success, even if the ultimate sale takes longer. Removing conversion values and using Maximize Clicks would prioritize traffic over qualified leads, which isn't ideal for a long sales cycle. Switching to Target Impression Share focuses on visibility rather than conversion optimization.