A construction brand wants to reach people based on a specific life stage, such as new homeowners. Which signal does this align to?

Detailed Demographics allows advertisers to target users based on long-term life facts, such as marital status, parental status, education, and homeownership. "New homeowners" is a specific life stage that falls under this category, making it the most appropriate targeting signal for the construction brand. Affinity audiences target users based on their interests and passions, which are generally broader than a specific life stage. In-market audiences target users actively researching or planning to purchase a product or service, which is a short-term intent, not a life stage. Remarketing targets users who have previously interacted with the brand, which is not relevant to reaching new homeowners based on their life stage.