A consumer electronics brand selling on Amazon wants to launch a new product line. They need to reach Gen Z and Millennial audiences, re-engage interested viewers, and create a frictionless shopping experience. Which full-funnel strategy should they implement?

This full-funnel strategy effectively targets the specified audience and objectives. Streaming TV and Twitch are excellent for reaching Gen Z and Millennials at the awareness stage, as these platforms are popular with those demographics. Online Video remarketing effectively re-engages interested viewers (consideration). Sponsored Product video and Interactive Video Ads at the conversion stage create a frictionless shopping experience by showcasing products directly within shopping results and allowing direct interaction, respectively. The other options are less comprehensive or misalign tactics with stages. "Online Video for awareness → Amazon Live for consideration → Display as with video for conversion" misses the broad reach of Streaming TV/Twitch for the target demographic and uses Display for conversion, which is less direct than interactive video. "Streaming TV for awareness → Sponsored Products video for conversion" skips the crucial consideration phase, potentially losing interested customers before conversion.