A consumer goods brand is expanding to new markets for an upcoming campaign and it wants to launch a consideration campaign that will drive results. The advertiser uses the Pinterest Trends tool to look at trends from the last 90 days for a creative strategy. Which trend dropdown option in the Pinterest Trends tool should the advertiser use?
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Correct answer: Growing trends.
Why this is the answer
In the Pinterest Trends tool, the Growing trends dropdown is the specific filter that analyzes search volume over the last 90 days. This option is designed to help advertisers identify emerging and rapidly rising topics that are gaining traction in the current quarter.
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