A consumer goods brand is launching a new product line and wants to run multiple campaigns using a product catalog. Its goals are to:-Increase Pin clicks,-Drive sales,-Use video and static images in one ad format. Which strategies should the media planner recommend?

The brand's goals of increasing Pin clicks and using both video and static images align perfectly with the Consideration objective using Showcase ads. Showcase ads allow for a combination of video and static images in a single ad unit, encouraging engagement and clicks. Driving sales and leveraging a product catalog are best addressed by the Catalog sales objective with Collections ads. Collections ads are designed to showcase multiple products from a catalog, directly linking to product pages and facilitating purchases. Video completion campaigns focus solely on video views, not necessarily clicks or sales. An Awareness objective with Standard video ads primarily aims for brand recognition, not direct sales or clicks, and doesn't fully utilize the product catalog for sales.