A consumer goods company wants to launch a campaign on Pinterest to increase online sales and hopes to target users who have viewed its products in the past.Which option would help the company achieve its goals with these campaign objectives?
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Correct answer: Shopping ads with a product feed, re targeting to reach users who have engaged with its products.
Why this is the answer
The correct option is "Shopping ads with a product feed, retargeting to reach users who have engaged with its products" because it directly addresses both goals: increasing online sales (via Shopping ads with a product feed) and targeting users who have viewed products in the past (via retargeting). Shopping ads are designed for direct product sales, and retargeting ensures the ads reach an audience already familiar with the brand, increasing conversion likelihood. "Consideration campaigns targeting an actalike audience" would focus on engagement rather than direct sales and targets new users similar to existing ones, not past viewers. "Video campaigns to engage a broad audience" is too general and doesn't specifically target past product viewers or directly drive sales. "Awareness campaigns to attract a new audience with third-party data" aims for brand visibility among new users, not sales from past viewers.
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