A consumer product goods (CPG) advertiser wants to run an awareness campaign targeting parents and Gen Z (over age 18), utilizing different creative messaging. What are two advantages of using campaign budget optimization?

Campaign budget optimization (CBO) automatically distributes your budget across ad groups to get the most results, which directly leads to maximizing campaign outcomes and better budget utilization. CBO dynamically allocates more budget to the best-performing ad groups in real-time, rather than sticking to a fixed, pre-set distribution. This ensures your budget is spent where it's most effective, driving down the overall cost per desired action and improving the campaign's return on ad spend. While it can lead to a lower CPM, that's a potential outcome, not a guaranteed advantage. It also doesn't necessarily ensure full pacing or evenly distribute budgets, as its goal is performance, not equal spend.