A content creator wants to know the added value of their Video view campaigns. Which metric shows follow on likes and subscribers driven by the campaign?

Earned actions measure user engagement beyond just a view, specifically tracking actions like likes, shares, comments, and subscriptions that occur after a user watches your video ad. This metric directly reflects the "added value" of a campaign by showing how many viewers were compelled to interact further with the content creator's channel or video. Unique reach indicates the number of individual users who saw the ad, but not their subsequent engagement. Cost-per-view (CPV) is a bidding metric, showing the cost for each view, not the engagement driven. Click-through rate (CTR) measures clicks on the ad itself, which is different from post-view engagement like subscribing or liking.