A conversion can be a micro conversion or a macro conversion. A micro conversion is when someone completes an action on your website, like adding something to their cart for checkout. Why is it helpful to track micro conversions? Select the correct answer, then submit.

Tracking micro conversions is helpful because they serve as stepping stones toward a macro conversion. For example, adding an item to a cart (micro conversion) is a necessary step before completing a purchase (macro conversion). By monitoring these smaller actions, you can identify potential roadblocks in the user journey and optimize your website to encourage more users to complete the ultimate goal. This provides insight into the likelihood of future macro conversions. While micro conversions can indirectly reflect website performance, their primary value lies in predicting and influencing the main conversion goals, not just general popularity or email engagement.