A Conversions campaign has been running for two weeks, and the cost per acquisition (CPA) is higher than expected. The advertiser made the interests broader in the prospecting ad group and re-targeted one day ago, but the CPAs continue to remain high. What should the advertiser do to optimize the campaign?
Choose an answer
Tap an option to check your answer.
Correct answer: Wait another two-to-three days to see if it optimizes..
Why this is the answer
When you make significant changes to a Pinterest campaign—such as broadening interests or adjusting targeting—the system enters a "learning phase." During this time, the algorithm needs to gather new data to understand which users within the updated audience are most likely to convert.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed