A cosmetics brand's ad includes a direct link that takes users right to its website. The brand's goal is to drive traffic and increase sales for a new product line. Which campaign objective meets the brand's goals?

Both Conversion and Consideration objectives align with the brand's goals. A Conversion campaign is designed to drive specific actions on a website, such as purchases or sign-ups, directly supporting the goal of increasing sales. A Consideration campaign aims to encourage users to learn more about a product or brand, often by driving traffic to a website, which is essential for introducing a new product line and can lead to conversions. Brand awareness focuses on increasing recognition rather than direct action or sales. Video completion is specific to video views and doesn't directly address website traffic or sales.