A cosmetics brand’s ad includes a direct link that takes users right to its website. The brand's goal is to drive traffic and increase sales for a new product line. Which campaign objective meets the brand's goals? Select two.

The correct answers are Conversion and Consideration. Conversion is correct because the brand's goal is to increase sales, and a conversion campaign is designed to drive specific actions on a website, such as purchases. The direct link to the website facilitates this. Consideration is also correct because driving traffic to the website for a new product line aims to get users to learn more about the products, consider purchasing them, and engage with the brand. A consideration campaign focuses on driving traffic and engagement. Brand awareness is incorrect because while a new product line benefits from awareness, the primary goals stated are traffic and sales, which go beyond simply making users aware. Video completion is incorrect because the question describes an ad with a direct link to a website, not a video ad focused on maximizing video views.