A cosmetics brand wants to identify which Amazon Ads audience segments drove the highest purchase rates in their recent campaign. Which analysis should they conduct?
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Correct answer: Conversions by audience segment with impressions analysis.
Why this is the answer
Conversions by audience segment with impressions analysis is used to evaluate performance by Amazon Ads audience segment. It connects impression exposure to downstream conversion behavior in Amazon Marketing Cloud . Purchase rate can be compared across segments to identify which audiences performed strongest. This helps prioritize future audience targeting and budget allocation based on segment-level outcomes.
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