A cosmetics brand wants to move users from awareness to consideration using their compelling story. Why should they use Video view campaigns?

Video view campaigns are designed to maximize views of your video ads while controlling costs. By setting a target cost-per-view (CPV), the brand can efficiently acquire quality views from users who are likely to be interested in their compelling story, moving them from awareness to consideration. Reaching customers exclusively on the search results page is incorrect because Video view campaigns primarily serve ads on YouTube and other video partner sites, not exclusively search results. Guaranteeing a 100% view-through rate is not possible with any campaign type, as user behavior is unpredictable. Maximizing impressions at a fixed CPM is characteristic of awareness-focused campaigns, but Video view campaigns prioritize actual views over just impressions, and CPV bidding is more common than fixed CPM for this objective.