A CPG (consumer product goods) advertiser wants to drive deeper awareness, and creates a mini recipe leveraging showcase ads. Which campaign objective could the advertiser choose?

The "Consideration" objective is the most appropriate choice because it's designed to drive traffic and engagement, which aligns with the goal of increasing deeper awareness and encouraging users to interact with the recipe content. Showcase ads, by their nature, are interactive and encourage exploration, making them suitable for this objective. "Video completion" and "Video views" are primarily focused on video consumption metrics, which might be a component of the campaign but not the overarching objective of driving deeper awareness through an interactive recipe. "Catalog sales" is focused on direct purchases and is more suitable for lower-funnel conversion goals, not for building initial awareness and engagement.