A creative designer notices a Rejected status on a display ad. Upon selecting the info icon, they see: Heavy file size. What's the standard limit for display ads to avoid being filtered?
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Correct answer: 5 MB.
Why this is the answer
A display creative marked with the “Heavy file size” rejection has exceeded Display & Video 360’s maximum allowed download size for non-video creatives. Google states that the total file size of all creative files downloaded by the browser when the ad serves is limited to a maximum of 5 MB . That is the standard threshold used to determine whether the creative is filtered for heavy file size. This requirement applies to the ad’s downloaded assets, not just the initial uploaded file alone. Google Help+1
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