A cruise ship company wants to set up a 7-day view-through conversion window for their Display campaign instead of the default window. How will setting up the view-through conversion window benefit their campaign?
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Correct answer: It'll allow them to identify impressions for ads that weren't interacted with but later resulted in a conversion..
Why this is the answer
A custom view-through conversion window determines how long Google Ads can credit a conversion after an ad impression when there was no ad interaction. Extending that window to 7 days helps capture delayed conversions from people who saw the ad and converted later within that period. This is especially useful for Display because impression-led influence can contribute to a later purchase without a click. The setting improves measurement of post-impression impact rather than changing ad delivery or creative performance
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