A culinary school is negotiating for high-visibility inventory on a local newspaper's homepage. They require a fixed price but want the flexibility to decline the impressions if a better opportunity arises. Which transaction type supports this non-binding agreement?

A Preferred Deal in Display & Video 360 is a non-guaranteed fixed deal , which means the CPM is fixed but the inventory is not guaranteed in advance. Google separates this deal type from Programmatic Guaranteed , where terms are agreed up front as a guaranteed deal. Because the arrangement is fixed-price but non-guaranteed, it supports first access at a set rate without committing the buyer to take a guaranteed volume. That matches a non-binding setup where the buyer wants pricing certainty while keeping flexibility. Google Help+2Google Help+2