A customer leaves a positive review for Beantown Coffee's seasonal blend. What should Beantown Coffee do after receiving this positive customer review? (Select the best answer.)
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Correct answer: Send an automated thank-you message to the reviewer..
Why this is the answer
Sending an automated thank-you message acknowledges the customer's positive feedback, reinforces their positive experience, and encourages future engagement. This builds customer loyalty and can lead to repeat purchases. Increasing the product price immediately based on one review is premature and could alienate customers. Deleting other reviews with lower ratings is unethical, damages trust, and is not a sustainable business practice.
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