A customer views an a don April 1 st,clicks the a don April 4 th,views the ad again onApril7th,and purchases the product on April 9 th.Which of the following receives the credit for conversion?
Choose an answer
Tap an option to check your answer.
Correct answer: April 4 th click.
Why this is the answer
In Amazon DSP, the default attribution model is a last-touch attribution model. This means that the last customer touchpoint (impression or click) that occurred within the look-back window before a conversion receives credit. In this scenario, the customer clicked the ad on April 4th, which is the last touchpoint before the purchase on April 9th. Therefore, the April 4th click receives credit for the conversion. The April 1st impression is an earlier touchpoint, and the April 9th purchase is the conversion itself, not the touchpoint that led to it.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed