A customer views an ad on April 1st, clicks the ad on April 4th, views the ad again on April 7th, and purchases the product on April 9th. Which of the following receives the credit for conversion?
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Correct answer: April 4th click.
Why this is the answer
In Amazon DSP, conversion attribution typically prioritizes clicks over impressions. If a customer clicks an ad and later converts within the attribution window, the click receives credit. Even though the customer viewed the ad on April 1st and April 7th, the click on April 4th is the direct engagement that led to the purchase on April 9th. Therefore, the April 4th click receives the conversion credit. The April 1st and April 7th impressions are touchpoints but not the primary converting action. The April 9th purchase is the conversion event itself, not the action that gets credit.
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