A dental service provider wants to optimize for maximum revenue across different regional practices. They need to maintain specific efficiency targets for the West Coast vs. the Midwest. Which strategy allows this granular control within a single portfolio?

Multiple Target ROAS is designed to optimize return on ad spend across portfolios while preserving separate performance targets. It groups sub-portfolios under one strategy so each region can keep its own ROAS goal. This allows budget and bidding optimization across the larger portfolio without removing regional efficiency controls. The strategy is appropriate when revenue is the key metric and different business segments need distinct target ranges.