A digital marketer is integrating social media campaigns into Search Ads 360 to achieve a consolidated view of the user journey. According to the platform's architectural logic, how does the management of these social entities differ from the management of search engine entities?
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Correct answer: Social engines rely on reporting integrations to surface performance data, while search engines use a bidirectional sync for direct campaign management..
Why this is the answer
A social media account in Search Ads 360 is used for reporting on visits, performance metrics, engagement metrics, and Floodlight conversions from supported social platforms. Unlike a search account, it does not sync campaign settings, campaigns, or ads with Search Ads 360. Social performance metrics must come from a Preferred Marketing Developer or uploaded data. Search engine accounts support direct campaign-management workflows that social accounts do not provide.
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