A digital marketer is managing campaigns across Google, Microsoft, and various social platforms. They need a unified tracking solution that makes sure a unique conversion isn't counted multiple times if a user interacts with ads on more than one channel. Which feature provides this accurate cross-channel measurement?

Floodlight is the centralized conversion measurement system used by Search Ads 360 across supported search and social reporting integrations. A Floodlight tag fires on the conversion page and uses Search Ads 360 click tracking to attribute the conversion to the recorded visit. The shared Floodlight configuration prevents channel-isolated counting because conversions are measured in one system instead of separate publisher pixels. This supports consistent reporting across Google, Microsoft, and supported social integrations while preserving attribution to the responsible ad interaction.