A digital marketer is reviewing performance to understand how their discovery-based ads influenced users who purchased following a different campaign type. Which technical resource provides the specific data needed to demonstrate Demand Gen's additive value to other campaign types like Search or Performance Max?

The Assisted Conversion Report in Google Analytics (or similar reporting in Google Ads for cross-campaign insights) is the correct resource because it specifically identifies conversions where one campaign type (like Demand Gen) contributed to a conversion that was ultimately completed through a different campaign type (like Search or Performance Max). This report shows the "assist" role of Demand Gen, demonstrating its additive value. Channel segmentation would show performance by channel but not the interdependencies. Asset strength metrics relate to the quality of ad creatives, not cross-campaign influence. User acquisition details focus on initial user entry points, not subsequent conversion paths involving multiple campaign types.