A digital marketer wants to see how their generic, brand, and competitor keywords interact to drive conversions. Which feature allows them to define these specific interaction types within a data-driven attribution (DDA) model?

In Search Ads 360 , data-driven attribution can be configured to analyze more specific interaction patterns than the default funnel assumptions. Google’s documentation explicitly says that when an advertiser wants to understand how generic, brand, competitor, or promotion keywords interact, they should define custom channel groupings . Those groupings are specified when the DDA model is created, and they determine how interactions are categorized for attribution reporting. This is the feature built for advertiser-defined interaction types within a data-driven attribution model. Google Help+1