A digital marketing manager is looking to use Performance Planner to create his budget plans.What are two ways that Performance Planner can help him with budget planning?(Choosetwo.)
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Correct answer: Forecast the impact of different budgets to understand how performance may change., Identify the opportunity size for upcoming seasonal periods of increased sales..
Why this is the answer
Performance Planner helps with budget planning by forecasting the impact of different budget scenarios on campaign performance, allowing the manager to see how changes in spending might affect key metrics like conversions and revenue. It also identifies opportunity sizes for upcoming seasonal periods, helping the manager allocate budget strategically to capitalize on anticipated increases in demand and sales. Understanding billing methods and reviewing past keyword spend are functions outside the primary scope of Performance Planner's predictive and strategic budgeting capabilities.
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