A eco-friendly homegoods brand wants to scale customer acquisition by reaching shoppers similar to their highest-value customers. Which AMC audience-building strategy should they use?
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Correct answer: Build lookalike audiences based on top-performing customer characteristics.
Why this is the answer
Lookalike audiences in Amazon Marketing Cloud are designed to expand reach from a seed audience with valuable customer traits. A seed based on high-value customers helps the model find shoppers with similar behavioral patterns. This supports acquisition because the resulting audience reaches beyond known purchasers. The strategy balances scale with relevance by using top-performing customer characteristics as the starting point.
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