A family-run bakery has always relied on word-of-mouth marketing, but they want to try a Video campaign to attract larger business contracts. They feel that a campaign with the leads campaign goal is best suited to achieve this marketing objective. What other action should the family take to make sure their campaign meets their marketing objective?

A Video campaign using the Leads objective should be set up so interested businesses can contact the bakery when the ad drives them to call. Google Ads guidance for phone-call lead generation says ads can be shown only when the business is available to answer calls. Aligning the ad schedule with business hours reduces missed lead opportunities from people ready to contact the company. This makes the campaign more likely to produce usable leads instead of unanswered calls.